Privacy policy

Effective Date: August 1, 2026

Website: duraoutdoors.com

Entity: HEIYO LLC

 

1. Overview

This Privacy Policy outlines the practices regarding the collection, use, and protection of personal data when visitors access or execute purchases on duraoutdoors.com (the "Site").

 

2. Information Collected

Direct Submissions

During purchase checkout or customer inquiries, specific details are collected, including:

· Full name

· Billing and shipping addresses

· Email address and contact phone number

· Payment card information (processed securely via encrypted third-party payment gateways)

Automated Collection

Upon accessing the Site, automated technologies log standard browser and technical data:

· IP address, browser type, and operating system

· Time zone and device identifiers

· Specific web pages viewed and referral sources

· Site interaction metrics via cookies and log files

 

3. Purpose of Data Utilization

Collected data is used strictly for core business operations:

· Processing transactions, order fulfillment, and shipment logistics

· Issuing order updates, invoices, and customer support communications

· Screening transactions for potential risk or security threats

· Analyzing customer interactions to optimize website performance

· Delivering targeted promotional materials where permitted

 

4. Third-Party Disclosures

Personal information is shared exclusively with service providers essential for operating the store:

· Shopify: Powers the online store infrastructure.

· Google Analytics: Tracks site navigation and usage patterns.

· Legal Requirements: Data may be disclosed to comply with applicable laws, subpoenas, or lawful government requests.

 

5. Consumer Privacy Rights

United States Residents (CCPA / State Laws)

US residents possess specific statutory rights regarding personal data:

· Right to Access: Request disclosure of personal information collected and shared.

· Right to Correction: Request updates to inaccurate records.

· Right to Erasure: Request deletion of personal records, subject to legal retention obligations.

· Opt-Out Options: Opt out of targeted advertising via platform settings or industry portals (such as the Digital Advertising Alliance).

European Union / International Residents

International visitors retain access, correction, and erasure rights under applicable regulations (such as GDPR). Data transferred across international borders is processed under compliant security protocols.

 

6. Data Security & Retention

Order information is retained within business records for legitimate operational, tax, and accounting purposes unless erasure is explicitly requested and legally permissible.

 

7. Contact Information

For privacy inquiries, data subject requests, or regulatory correspondence, contact:

· Company: HEIYO LLC

· Attn: Privacy Compliance Officer

· Address: 2501 E Chapman Ave., Unit 107 G, Fullerton, CA 92831, United States

· Email: main@duraoutdoors.com